AI Growth Advisor · Fractional Growth Partner

Strategic Growth Leadership for AI & SaaS Companies.

I help AI and SaaS companies scale through growth strategy, performance marketing, customer success, operational excellence, and AI product development.

With 20+ years of experience across growth, marketing, customer success, and business operations, I help founders build scalable growth engines and sustainable businesses.

Portrait of Jemima-Faye Goodall, AI Growth Advisor

About

Meet Jemima-Faye

I help AI and SaaS companies scale through a combination of growth strategy, performance marketing, customer success, operational excellence, and AI product development.

With over 20 years of experience spanning paid media, commercial strategy, customer success, and business operations, I bring a uniquely holistic perspective to growth. My expertise covers the entire customer journey—from acquisition and activation to retention, expansion, and long-term value creation.

In recent years, I've worked closely with AI businesses, helping founders accelerate growth, improve customer outcomes, define MVPs, design scalable workflows, and translate product ideas into clear implementation plans for developers and technical teams.

Today, I partner with AI and SaaS founders as a strategic growth advisor, helping them build scalable growth engines, launch products faster, and create the systems needed for sustainable growth.

  • 20+ Years Experience
  • Performance Marketing Specialist
  • Customer Success Leader
  • AI Business Advisor
  • Fractional Growth Partner
  • Growth Strategy Expert

Why Founders Work With Me

A partner who thinks like an operator and moves like a founder.

01

20+ Years of Growth Experience

Two decades helping businesses acquire customers, scale revenue, improve profitability, and build sustainable growth systems.

02

Full Customer Lifecycle Expertise

Acquisition, activation, onboarding, customer success, retention and expansion—opportunities across the entire journey.

03

Deep AI Industry Experience

Working closely with AI founders and operators to launch products, define MVPs, improve outcomes and accelerate growth.

04

Strategic and Hands-On

Executive-level strategic thinking combined with practical implementation—moving founders from ideas to execution.

Services

How I Help Founders Grow

Five interconnected practice areas, drawn from two decades of building growth engines across the full customer lifecycle.

01

Growth Strategy

  • Growth planning
  • Go-to-market strategy
  • Scaling frameworks
  • KPI development
  • Commercial planning

02

Customer Acquisition

  • Paid media strategy
  • Funnel optimisation
  • Lead generation
  • Conversion optimisation
  • Channel planning

03

Customer Success & Retention

  • Activation strategy
  • Customer journey design
  • Retention optimisation
  • Expansion opportunities
  • Revenue growth

04

AI Product Development

  • MVP definition
  • Product validation
  • Workflow design
  • Technical briefs
  • Developer handover documentation

05

Operational Excellence

  • Process design
  • Team structure
  • Delivery systems
  • Reporting frameworks
  • Scalable operations

Engagement Options

Ways We Can Work Together

Strategic Growth Consulting

$450/ hour

Ideal for strategic guidance, growth challenges, product feedback, customer acquisition reviews, and founder advisory.

  • Strategic guidance
  • Growth challenges
  • Product feedback
  • Customer acquisition reviews
  • Founder advisory
Book a Consultation
Most Popular

Ongoing Growth Advisory

$1,500/ month

Continuous strategic partnership for founders who want a trusted advisor on call.

  • Weekly strategy session
  • Growth planning
  • Funnel reviews
  • Customer journey analysis
  • Product & MVP feedback
  • Email support
Discuss Advisory Support

Fractional Growth Partner

$3,500/ month

Embedded growth leadership for AI and SaaS companies scaling with intent.

  • Weekly strategy sessions
  • Management of one advertising platform
  • Performance optimisation
  • Growth planning
  • AI product advisory
  • Customer acquisition strategy
  • Founder support
Schedule a Discovery Call

Every engagement is tailored to the needs of the business. Scope, deliverables and pricing can be adjusted based on objectives, growth stage, and internal resources.

Additional Expertise

Specialist areas I bring to every engagement.

MVP Planning
Technical Brief Creation
AI Workflow Design
Customer Success Audits
Paid Media Audits
Growth Team Advisory
Funnel Optimisation
Product Validation
Reporting & KPI Frameworks
AI Business Strategy

Additional Services Available

Some projects require specialist support and can be scoped separately. Where appropriate, I work alongside existing teams or coordinate trusted technical partners.

Landing page design & developmentWebsite design & developmentMarketing automation setupCRM implementationTechnical developmentAI application developmentCreative productionVideo editingGraphic designAdditional advertising platforms

Testimonials

Trusted by Ambitious Founders

Jemima-Faye brought the strategic clarity we'd been missing. Within a quarter she'd reshaped our acquisition funnel and given our leadership team the confidence to scale.

F

Founder & CEO

AI SaaS Platform

3.2× pipeline growth in 90 days

Get In Touch

Ready to build a scalable growth engine?

Whether you need strategic guidance, customer acquisition support, customer success expertise, or help bringing an AI product to market, let's discuss what's possible.